The studio companion to Integrated Marketing Communications in the AI Era — fifteen labs where students run a one-person agency with an AI staff and build a complete campaign, from insight to pitch.
Published by Cambria PressAdopting Integrated Marketing Communications in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.